Work with me

I work with design-led studios, fintech and financial platforms, luxury brands, and cultural institutions on the verbal side of brand building.

Voice systems, naming, website and product copy, and editorial work where tone matters as much as content.

Verbal Identity & Voice Systems
I define a brand’s voice through clear principles, tone guidelines, narrative anchors, and applied examples. The result is a working system that supports design and keeps language consistent in every context.

Financial & Regulated Communications
Client and advisor communications, onboarding language, platform microcopy, and UX copy for fintech and wealth management platforms. Built to earn trust, reduce friction, and survive compliance review.

Naming & Lexical Direction
I develop naming territories, longlists and shortlists with rationale. The process includes an early-stage availability scan and aims for clarity, distinctiveness, and linguistic precision. Names that hold up legally and culturally.

Website & Product Copy
I apply the voice to the pages that define the brand. Clear hierarchy, precise tone, copy that says what it means. And the rules that make it repeatable without me in the room.

Editorial Projects
Exhibition texts, essays, case studies, founder letters, and reports for brands and cultural institutions.
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Get in touch: gila.primak@gmail.com

About

Gila Primak builds language systems for brands with a point of view.

She works on writing and voice for design-led studios, luxury brands, cultural institutions, and fintech and financial platforms. She sees visual and verbal identity as the same conversation. Except that words have legal consequences.

She grew up in San Francisco and holds a JD from Brooklyn Law School, an MFA in Comparative Literature from the University of Iowa, and has completed graduate-level work in contemporary art practice. She reads regulatory briefs, medical documentation, and exhibition catalogues with equal fluency.

She is based in New York City.