QIWI GLOBAL: Financial Terminals


Naming Exploration
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The challenge was to name Qiwi’s global payment terminals in a way that felt friendly, trustworthy, and international. The names had to sidestep banking clichés, work across multiple languages and markets, and balance ease with financial credibility.

Selected Names

Modern Simplicity

PLATO
Wisdom and trustworthiness; Plata (silver), platinum

HUGO
Strength with approachability; momentum in banking

CLAUD
Security and merit; potential cloud association

Digital Innovation

CYMON
Cyber + Money; playful; "CYMON SENDS" slogan

MOBI
Mobile banking; quick, user-friendly

MYNT
Fresh take on "mint"; personal finance network

Global Appeal

VOLO
Autonomy and freedom; ‘flight’ in various languages

XORO
Heroic spirit; savings nod (ahorro in Spanish)

JINBI
Chinese silver coins; jingles

Innovative Transactions

JINI
Magical, effortless transactions; feminine banking alt

ZENDO
Calm and peace of mind in finance; positive action "do"

JUMO
Juno Moneta (Roman mint); safeguarding + multiplying

User-Friendly Finance

WIM
Whimsical, anthropomorphic; casual, easy transactions

WALLI
Playful take on wallet; friendly, inclusive, secure

BEANS
Casual wealth; simplicity and accessibility, hill of beans