MEDTRONIC: Branding Medical Innovation


Naming Exploration

The brief was to name an advanced adult pulse oximetry sensor for Medtronic’s Nellcor line. The device is part of a broader product family, so the name had to integrate smoothly into an existing system while standing out for precision, innovation, and ease of use. Legal viability, international scalability, and tonal clarity were all critical. The final shortlist—SKIN, BREEZE, and MESH—reflected the client’s preference for simplicity, but the naming system explored a wider range of concepts.

Selected Names

Performance + Precision
Technical excellence, agility, and elevated clinical function.

SENSE
Enhanced perception, precise data

ASTRA
Stellar performance, new heights in monitoring

APOGEE
The highest point of technological achievement

EVOLUX
Luxurious and advanced, evolving patient care with elegance

PLEX
Complex precision, adaptive flexibility

NIMBLE
Quick and adaptable, nimble in movement and function

SAVANT
Savant in sensing, genius in accuracy

Clarity + Fluency
Ease of use, seamless integration, and informed technology.

CLARIS
Suggesting clarity (of data) and brightness

FLUENT
Smooth operation, seamless readings

PROXIMA
Next-generation technology, bringing the future closer

PIVOT
Easily repositionable, adaptable to change

FINO
Refined, nuanced, high quality

BREEZE
Gentle airflow, effortless monitoring

Tactile + Breathable
A softer, more sensory set—these names evoke lightness, breathability, and intuitive physical design.

SKIN
Natural fit, seamless sensing

AERO
Airiness, lightness in monitoring technology

ASPIRA
Breathes innovation into patient care

PLUME
Feather-light (a plume of air), ensuring breathability

MESH
Open structure, breathable comfort

TACT
Tactile and adhesive (tacky), gentle and repositionable