METEORA: Brand Messaging and Campaign Voice for
a Sustainable Apparel Lab

‍
Voice Direction | Messaging System
‍
Meteora is a fashion concept shaped by sustainability, craft, and material futurism. I was brought in at the earliest stage to define its verbal identity—before product, site, or market strategy had taken form.

My role was to develop a tonal framework that could hold both composure and atmosphere. The result was a dual-language system: structured, enduring brand messaging alongside a sensorial campaign voice. The work now serves as a verbal foundation for future development across site, product, and editorial applications.

Selected Copy

Brand Positioning
‍‍
At Meteora, clothing speaks to the time we live in. Each piece reflects a commitment to sustainability and responds to the growing need for ways of dressing that are lighter on our planet.

We work with natural fabrics and experimental dye processes to create garments that balance elegance with environmental intent.

They don’t shout. They register—through cut, texture, and feel. Meteora builds from the fiber up: form, function, and feeling.

Campaign Voiceover Script
‍
See the breaking of a new dawn.
Awaken into the dream.
The rhythm of rocks. The poetry of petals.
The symphony of snow.
Feel what matters.
Earth. Wind. Sky.
The rustling of leaves.
The breaking of waves.
The fire of possibility.

Superior garments, inspired by the harmony of nature.
Guided by a vision of the future,
where timeless craftsmanship meets innovation.
Sustainable, long-lasting, intuitive.

Forward-looking, wearable,
ethereal looks, at earthly price points.