ALTOPASS: Brand and UX Clarity 


Verbal Identity & UX Language
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Altopass is a passwordless authentication startup. The task was to express a technically dense product in a way that felt calm, confident, and trustworthy. The language had to build credibility with enterprise buyers while remaining intuitive for everyday users.

I rewrote the full site and UX flow to work on two levels:
• For enterprise buyers: clear explanations of the product’s architecture without inflated claims
• For end users: step-by-step language that guides without condescension

Every line was written for clarity and restraint. The tone system reduces friction, builds trust, and reflects the structure of the product.

Selected Copy
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Core Promise

‍ALTOPASS INNOVATION
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Authentication that moves at the speed of business
Built for enterprise, trusted by global brands.


End-User Experience
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Welcome to passwordless login
Tap to approve sign-in requests from your trusted devices.
No codes to remember.
No passwords to forget.


User Flow
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Your phone is your key
Securely access all your accounts with just your fingerprint.
One biometric. Unlimited logins


Features
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Total authentication visibility
Monitor adoption, track patterns, manage policies.
Get real-time insights for confident security decisions.


Risk Management
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Intelligent access decisions
Machine learning analyzes each login attempt for risk signals.
Automatically escalate authentication when behavior changes.


Integration
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Seamless identity orchestration
Connect your directory, sync attributes, automate provisioning.
Enterprise control meets consumer simplicity.