ALTOPASS: Brand and UX Clarity 


Verbal Identity & UX Language
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Altopass is a passwordless authentication startup. The challenge was to communicate a technically complex product in a way that felt calm, confident, and trustworthy. Messaging needed to earn trust with enterprise buyers while staying intuitive for everyday users.

I rewrote the entire site and UX copy to work on two levels:
– For enterprise buyers: messaging that clarifies the architecture, without inflating claims.
– For end users: step-by-step language that guides without condescending.

Every line was written for clarity and restraint. The tone system was designed to reduce friction, instill confidence, and reflect the structure of the product itself.

Selected Copy
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Core Promise

‍ALTOPASS INNOVATION
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Authentication that moves at the speed of business
Built for enterprise, trusted by global brands.


End-User Experience
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Welcome to passwordless login
Tap to approve sign-in requests from your trusted devices.
No codes to remember.
No passwords to forget.


User Flow
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Your phone is your key
Securely access all your accounts with just your fingerprint.
One biometric. Unlimited logins


Features
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Total authentication visibility
Monitor adoption, track patterns, manage policies.
Get real-time insights for confident security decisions.


Risk Management
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Intelligent access decisions
Machine learning analyzes each login attempt for risk signals.
Automatically escalate authentication when behavior changes.


Integration
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Seamless identity orchestration
Connect your directory, sync attributes, automate provisioning.
Enterprise control meets consumer simplicity.