ZARA: U.S. Adaptation for Global Retail Voice
Voice Adaptation
I was commissioned to adapt Zara’s British English product descriptions for the U.S. market. The task was more than translation: it involved adjusting rhythm, register, and cultural reference points while preserving the brand’s editorial tone. Each edit balanced clarity and flair, aligning Zara’s global identity with American consumer expectations.
Selected Copy
British Original
Chunky women's trainers are having a moment; embrace the trend-led platform sole, or opt for a classic streamlined silhouette. Our new collection has sneakers with a fashion edge that shouldn't be reserved for sports and can be worn with anything from denim to dresses. Discover high tops, mesh socks and sleek white plimsolls as you browse the new season styles.
U.S. Adaptation
Chunky women's sneakers are having a moment; embrace the trend with platform soles or choose a classic streamlined silhouette. Our new collection features sneakers with a fashion edge, ideal not just for looking sporty but also for pairing with everything from denim to dresses. Discover high tops, mesh socks, and sleek white kicks in the latest season's styles. commitment
British Original
From elegant black tie dresses to bold formal gowns, our new online collection of women's cocktail dresses has options to suit every occasion. The season's trend moods play effortlessly into eveningwear; think foil fabrics, rich velvet, crystal embellishments and metallic sequins. Getting dressed up has never been so easy; just add a statement evening bag.
U.S. Adaptation
From sophisticated black-tie dresses to bold formal gowns, our latest online collection of women's cocktail dresses offers styles for every occasion. This season's trends transition effortlessly into evening wear, featuring shimmering foil fabrics, luxurious velvet, dazzling crystals, and shiny sequins. Getting dressed up has never been so easy. Just add a standout evening clutch.
