REWARDS CREDIT CARD: Banking with Personality
Campaign Copywriting
Commissioned by Interbrand to write a suite of campaign headlines and short copy for a new digital bank's Rewards Credit Card. The work needed to flex across two tonal modes: playful and provocative, and trustworthy and authoritative—positioning the bank as approachable and credible, respectively. Each line spotlights a simple promise: 3% cash back on whatever matters most to you.
Selected Copy
Disruptors, Playful & Provocative
Our job is to give you rewards, your job is to spend them as you see fit.
No joke, a 3% cash back on anything you buy in the category of your choice with our Rewards Card.
Virtual banking. Real rewards.
A radical 3% cash back on everything you buy within your favorite category. Everything.
You like what you like. We’ll reward you for it.
Pick your passion, and we'll shower you with 3% cash back.
BlankBank Rewards Card: Where fun meets funds.
Rewards you actually want.
Our Rewards Card gives you a whopping 3% cash back on all purchases in the category of your choice.
You’re welcome.
Imagine choosing your rewards. We did.
That’s why we’re giving you 3% cash back on every purchase in the category of your choice each time you use your BlankBank Rewards Card.
Rewards. Personalized.
The BlankBank Rewards Card gives you 3% cash back. The purchasing category is entirely up to you.
Configurable rewards. Because why not.
We’ll give you 3% cash back each time you use your Rewards Card for purchases in the category of your choice.
Who are we to tell you what’s important?
The BlankBank Rewards Card. You do you.
Get 3% cash back on every purchase you make in the category of your choice.
Trustworthy and Authoritative
Flexible rewards you can depend on.
You choose your purchasing category. We’ll give you an unmatched 3% cash back on those purchases.
Every time you use your Rewards Card.
What does loyalty look like today? The same way it always did. But better.
With the BlankBank Rewards Card, you’ll get 3% cash back on all purchases in the category of your choice.
Superior banking is not all we do.
We also give you 3% cash back on all purchases in the category of your choice. Use the BlankBank Rewards Card and experience our version of loyalty.
Rewards tailored to your priorities.
The BlankBank Rewards Card offers a best-in-class 3% cash back on purchases in the category you deem most important.
Because we understand that your needs are unique.
Redefining loyalty in banking.
Experience top-tier rewards with 3% cash back on all purchases in your chosen category.
Banking that adapts to you.
New banking, old-fashioned loyalty.
An industry-leading 3% cash back awaits you each time you make a purchase in the category of your choice using the BlankBank Rewards Card. Because loyalty matters.
A loyalty program that fits your life.
Get 3% cash back on every purchase you make in the category of your choice.
.jpg)
