I work with small studios and founders on the verbal side of brand building: voice systems, naming, website and product copy, and editorial work where tone matters as much as content.


Verbal Identity & Voice Systems
I define a brand’s voice through clear principles, tone guidelines, narrative anchors, and applied examples. The result is a usable system that supports design and keeps language consistent across contexts.


Naming & Lexical Direction
I develop naming territories, longlists and shortlists with rationale, plus optional story or contextual language. The process includes an early-stage availability scan and aims for clarity, distinctiveness, and linguistic precision.


Website & Product Copy
I apply the voice to the pages that define the brand, including home, about, product, and other key pages. I specialize in clear hierarchy, precise tone, and copy that says what it means. The writing is clean, consistent, and aligned with the brand’s personality.


Editorial Projects
Longform and narrative work, including exhibition texts, essays, case studies, founder letters, and reports for brands and cultural institutions.


Linguistic Work
Translation, editing of existing text, transcreation, and language reviews.