COGNIZANT: Tech Giant Billboard Campaign
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Campaign Copywriting
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I created a series of billboard lines for Cognizant to run across major locations in India. The work linked the existing slogan “Intuition engineered” to specific outcomes such as business impact, technological ambition, and career direction. The campaign presented Cognizant as a place where technical skill and forward thinking can shape meaningful work.

Selected Copy

Bengaluru Airport
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Could your business run on intuition?
Get ahead. Stay ahead.
For insightful transformation: intuition engineered.

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Hyderabad Airport
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Can intuition improve our world?
Do good. Build better.
For greater impact: intuition engineered.

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Chennai City
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Can intuition change your future?
Work here. Go further.
For limitless opportunity: intuition engineered.