COGNIZANT: Tech Giant Billboard Campaign
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Campaign Copywriting
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I created a series of billboard slogans for Cognizant that would appear in various locations across India. In order to attract top tech talent, I linked their existing slogan "Intuition engineered" to concrete benefits—business success, social impact, and career growth. The campaign used bold, aspirational messaging to position Cognizant as the ideal workplace for innovators.

Selected Copy

Bengaluru Airport
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Could your business run on intuition?
Get ahead. Stay ahead.
For insightful transformation: intuition engineered.

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Hyderabad Airport
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Can intuition improve our world?
Do good. Build better.
For greater impact: intuition engineered.

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Chennai City
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Can intuition change your future?
Work here. Go further.
For limitless opportunity: intuition engineered.